{"id":6220,"date":"2023-07-22T10:27:57","date_gmt":"2023-07-22T09:27:57","guid":{"rendered":"https:\/\/ensak.usms.ac.ma\/ensak\/?page_id=6220"},"modified":"2023-08-19T14:48:08","modified_gmt":"2023-08-19T13:48:08","slug":"lpu-bmd","status":"publish","type":"page","link":"http:\/\/ensak.usms.ac.ma\/ensak\/lpu-bmd\/","title":{"rendered":"Licence Professionnelle d\u2019Universit\u00e9 : E-business Et Marketing Digital (BMD)"},"content":{"rendered":"<div id=\"pl-6220\"  class=\"panel-layout\" ><div id=\"pg-6220-0\"  class=\"panel-grid panel-has-style\" ><div class=\"container panel-row-style panel-row-style-for-6220-0\" ><div id=\"pgc-6220-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-6220-0-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"0\" ><h3 class=\"widget-title\">Objectifs de la formation<\/h3>\t\t\t<div class=\"textwidget\"><p>L\u2019objectif de cette Licence d\u2019universit\u00e9 est de former des sp\u00e9cialistes marketing et communication, ma\u00eetrisant la d\u00e9marche marketing ainsi que les nouvelles techniques de gestion de la communication digitale.\nCette formation vise \u00e0 doter les apprenants de capacit\u00e9s pouss\u00e9es de gestion de la communication \u00e0 travers les supports digitaux ainsi que des comp\u00e9tences pour g\u00e9rer des strat\u00e9gies et des pratiques marketing s\u2019appuyant notamment sur internet.\nCette formation vise \u00e0 pourvoir les participants de comp\u00e9tences dans le domaine du marketing digital et de la communication, et \u00e0 les aider \u00e0 se hisser vers des responsabilit\u00e9s dans les directions Marketing et du management des organisations.\nLe programme est con\u00e7u de mani\u00e8re \u00e0 permettre une compr\u00e9hension rapide des comportements et des technologies digitales en permettant \u00e0 l\u2019\u00e9tudiant d\u2019acqu\u00e9rir des comp\u00e9tences approfondies en marketing\/commerce, en management d'entreprise et en gestion.\nLe caract\u00e8re professionnel de la formation a pour vocation d\u2019enrichir et de d\u00e9velopper les comp\u00e9tences des \u00e9tudiants en leur apportant des bases pratiques, qui vont enrichir leurs exp\u00e9riences professionnelles.<\/p><\/div>\n\t\t<\/div><div id=\"panel-6220-0-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"1\" ><h3 class=\"widget-title\">Chronogramme de la formation<\/h3>\t\t\t<div class=\"textwidget\"><ul class=\"bullet\">\n<li>Pr\u00e9-inscriptions en ligne sur ce site : <b>01\/08 au 20\/09\/2023<\/li><\/b>\n<li>Etude des dossiers et Entretiens : <b>21\/09 au 23\/09\/2023<\/li><\/b>\n<li>Inscription Administrative: <b>24\/10 au 30\/09\/2023<\/li><\/b>\n<li>Semestre 1: <b>01\/10\/2023 au 31\/01\/2024<\/li><\/b>\n<li>Semestre 2: <b>03\/02 au 31\/07\/2024<\/li><\/b>\n<\/ul><\/div>\n\t\t<\/div><\/div><div id=\"pgc-6220-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-6220-0-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"2\" ><h3 class=\"widget-title\">l&rsquo; BMD<\/h3>\t\t\t<div class=\"textwidget\"><img src=\"\/ensak\/wp-content\/uploads\/2023\/07\/E-Business.png\" alt=\"BMD\" \/>\n<p><\/p>\t\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-6220-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-6220-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-6220-1-0-0\" class=\"so-panel widget widget_edupress-university-aboutus-how-it-works panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"so-widget-edupress-university-aboutus-how-it-works so-widget-edupress-university-aboutus-how-it-works-default-d75171398898-6220\"><section class=\"howitworks\">\r\n            <div class=\"container\">\r\n                 <div class=\"row\">  \r\n                                     \t<h2 class=\"text-center head-border-default\">Inscription<\/h2>\r\n                                        <div class=\"col-xs-12 col-sm-8 col-sm-offset-2 col-md-6 col-md-offset-3\">\r\n                                         <p class=\"text-center\"><b>Le dossier d'inscription se compose des pi\u00e8ces suivantes : <br \/>\n\u2022\tUn curriculum vitae ;<br \/>\n\u2022\t01 copie de la CIN ou des premi\u00e8res pages du passeport ;<br \/>\n\u2022\t02 copies du baccalaur\u00e9at ;<br \/>\n\u2022\t02 copies du dipl\u00f4me ou attestation Bac+2.<\/b><\/p>\r\n                                 \t\t<\/div>\r\n                    \r\n                <div class=\"work-steps\">  \r\n                \t\t                         <div class=\"col-xs-12 col-sm-4\">\r\n                        \t<div class=\"steps\" style=\"background-color: #e91e63;\">\r\n                                                        <h3>Dure\u00e9 de la Formation<\/h3>\r\n                                                                                     <p>1 Ann\u00e9e<\/p>\r\n                                                        <span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf017;\"\n\t\t ><\/span>                            <\/div>\r\n                        <\/div> \r\n                                                 <div class=\"col-xs-12 col-sm-4\">\r\n                        \t<div class=\"steps\" style=\"background-color: #03a9f4;\">\r\n                                                        <h3>D\u00e9but de la Formation<\/h3>\r\n                                                                                     <p>01-10-2023<\/p>\r\n                                                        <span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf073;\"\n\t\t ><\/span>                            <\/div>\r\n                        <\/div> \r\n                                                 <div class=\"col-xs-12 col-sm-4\">\r\n                        \t<div class=\"steps\" style=\"background-color: #673ab7;\">\r\n                                                        <h3>Mode de la formation<\/h3>\r\n                                                                                     <p>En pr\u00e9sentiel et \/ ou \u00e0 distance<\/p>\r\n                                                        <span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf02d;\"\n\t\t ><\/span>                            <\/div>\r\n                        <\/div> \r\n                                                \r\n                 <\/div> <!-- work-steps #end -->    \r\n                    \r\n                  <div class=\"work-steps\"> \r\n                    <div class=\"action text-center \">\r\n                    \t                     \t<span>Pr\u00e9-Inscription ouvertes<\/span> \r\n                                                                          <a href=\"https:\/\/forms.gle\/AfYgZzMfiZEVDMgw5\" class=\"btn btn-orange btn-large\">Insciption<i class=\"lnr lnr-arrow-right\"><\/i><\/a>\r\n                                             <\/div>\r\n                  <\/div>   <!-- work-steps #end -->\r\n                  \r\n            \t <\/div> <!--row #end  -->\r\n\t        <\/div><!-- container #end -->\r\n <\/section><\/div><\/div><\/div><\/div><div id=\"pg-6220-2\"  class=\"panel-grid panel-has-style\" ><div class=\"container panel-row-style panel-row-style-for-6220-2\" ><div id=\"pgc-6220-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-6220-2-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"4\" >\t\t\t<div class=\"textwidget\"><h2 style=\"color: #2f519e;\">Lieu de formation<\/h2>\n<ul class=\"bullet\" style=\"margin-left: 30px;\">\n<li>ENSA Khouribga<\/li>\n<\/ul>\n<h2 style=\"color: #2f519e;\">D\u00e9bouch\u00e9s<\/h2>\n<p>La licence forme des managers qui sont op\u00e9rationnels d\u00e8s leur sortie d&rsquo;\u00e9tudes. Ils et elles ont toutes<br \/>\nles cl\u00e9s pour g\u00e9rer un projet digital en prenant en compte les sp\u00e9cificit\u00e9s du secteur.<\/p>\n<ul class=\"bullet\" style=\"margin-left: 30px;\">\n<li>Responsable de sites e-Commerce,<\/li>\n<li>Responsable de plate-forme e-Learning,<\/li>\n<li>Administrateur\u00b7rice\u00b7s et Animateur\u00b7rice\u00b7s de site Internet,<\/li>\n<li>Charg\u00e9 de mission TIC,<\/li>\n<li>Assistance utilisateurs,<\/li>\n<li>Formateur\u00b7rice\u00b7s aux nouvelles technologies ;<\/li>\n<li>Responsable de la strat\u00e9gie digitale,<\/li>\n<li>Chef de projet digital,<\/li>\n<li>Directeur marketing digital,<\/li>\n<li>Charg\u00e9 de communication digitale,<\/li>\n<li>Responsable du trafic,<\/li>\n<li>Content manager,<\/li>\n<li>Chef de projet CRM \/ E-CRM,<\/li>\n<li>Chef de projet Web mobile.<\/li>\n<\/ul>\n<h2 style=\"color: #2f519e;\">Contenu p\u00e9dagogique<\/h2>\n<p><strong>S1<\/strong><\/p>\n<ul class=\"bullet\" style=\"margin-left: 30px;\">\n<li>D\u00e9marche marketing et commerciale<\/li>\n<li>Marketing digital et E-publicit\u00e9<\/li>\n<li>Outils informatiques pour l\u2019E-commerce<\/li>\n<li>Ergonomie et Outils multim\u00e9dias<\/li>\n<li>Environnement de l\u2019entreprise<\/li>\n<\/ul>\n<p><strong>S2<\/strong><\/p>\n<ul class=\"bullet\" style=\"margin-left: 30px;\">\n<li>Communication, Anglais<\/li>\n<li>Droit des affaires et droit de l\u2019e-business<\/li>\n<li>Management des SI et Transformation num\u00e9rique<\/li>\n<li>Gestion financi\u00e8re<\/li>\n<li>Projet de Fin d\u2019Etudes<\/li>\n<\/ul>\n<ul class=\"bullet\" style=\"margin-left: 30px;\">\n<li><\/li>\n<\/ul>\n<h2 style=\"color: #2f519e;\">D\u00e9roulement des enseignements<\/h2>\n<p>Les enseignements sont programm\u00e9s lors des <b>week-ends<\/b> selon les horaires suivants:<\/p>\n<ul class=\"bullet\" style=\"margin-left: 30px;\">\n<li>Matin 9:00h \u00e0 12:00h<\/li>\n<li>Apr\u00e8s-midi 13:00h \u00e0 17:00h<\/li>\n<\/ul>\n<h2 style=\"color: #2f519e;\">Frais de scolarit\u00e9<\/h2>\n<p>Les frais de la formation sont de 20,000 DH, \u00e0 payer en deux tranches.<\/p>\n<h2 style=\"color: #2f519e;\">Responsable de la formation<\/h2>\n<p style=\"color: #2f519e;\"><b>Pr. SAADI Mostafa<\/b><\/p>\n<ul class=\"bullet\" style=\"margin-left: 30px;\">\n<li>E-mail : <a href=\"m.saadi@usms.ma\">m.saadi@usms.ma<\/a><\/li>\n<li>T\u00e9l : 06 70 65 55 84<\/li>\n<\/ul>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 406px; top: 1288.83px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-6220-3\"  class=\"panel-grid panel-has-style\" ><div class=\"container panel-row-style panel-row-style-for-6220-3\" ><div id=\"pgc-6220-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-6220-3-0-0\" class=\"so-panel widget widget_edupress-university-aboutus-partnering-with-us panel-first-child panel-last-child\" data-index=\"5\" ><div class=\"so-widget-edupress-university-aboutus-partnering-with-us so-widget-edupress-university-aboutus-partnering-with-us-default-d75171398898-6220\"><section class=\"col-xs-12 partnering-with-us\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n                \t\t<\/div> <!--row #end  -->\r\n\t<\/div><!-- container #end -->\r\n<\/section><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019objectif de cette Licence d\u2019universit\u00e9 est de former des sp\u00e9cialistes marketing et communication, ma\u00eetrisant la d\u00e9marche marketing ainsi que les nouvelles techniques de gestion de la communication digitale. Cette formation vise \u00e0 doter les apprenants de capacit\u00e9s pouss\u00e9es de gestion de la communication \u00e0 travers les supports digitaux ainsi que des comp\u00e9tences pour g\u00e9rer des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/tpl-pagebuilder.php","meta":{"ngg_post_thumbnail":0,"cybocfi_hide_featured_image":""},"acf":[],"_links":{"self":[{"href":"http:\/\/ensak.usms.ac.ma\/ensak\/wp-json\/wp\/v2\/pages\/6220"}],"collection":[{"href":"http:\/\/ensak.usms.ac.ma\/ensak\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/ensak.usms.ac.ma\/ensak\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/ensak.usms.ac.ma\/ensak\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ensak.usms.ac.ma\/ensak\/wp-json\/wp\/v2\/comments?post=6220"}],"version-history":[{"count":4,"href":"http:\/\/ensak.usms.ac.ma\/ensak\/wp-json\/wp\/v2\/pages\/6220\/revisions"}],"predecessor-version":[{"id":6281,"href":"http:\/\/ensak.usms.ac.ma\/ensak\/wp-json\/wp\/v2\/pages\/6220\/revisions\/6281"}],"wp:attachment":[{"href":"http:\/\/ensak.usms.ac.ma\/ensak\/wp-json\/wp\/v2\/media?parent=6220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}